We don’t have storytelling staff in the first place. We have a plot that is very easy for players to tell stories in – and we expect them to do so. They do. There aren’t any rewards besides the joy of storytelling itself.
Of course, this works because no one expected our game to ever become more than a small handful of friends hanging out and telling their stories to each other. Keys is a sandbox, a framework for people to go off playing plots and stories of their own making and then returning to the central hub to interact and catch up. It probably wouldn’t work with a very large playerbase – we’re typically sitting around 30-60 active characters at any given time, so we’re hardly taking over the hobby here.
In short, I agree with others above: Players should help drive story and entertain each other. You don’t have to leave it all to them – but even if you were paid to sit online 40 hours a week, storytelling, you wouldn’t be able to keep up with everyone. It’s not unreasonable to expect people to perceive the hobby as a two-way street.